Hawaiian-Owned Maui Businesses to Support
One meaningful way to support Maui is to spend with businesses rooted in the island’s communities. For residents and visitors alike, choosing Hawaiian-owned businesses helps support local families, cultural knowledge, employment, and a stronger Maui economy.
This guide highlights Maui businesses that publicly identify themselves as Hawaiian, Native Hawaiian, or Kanaka Maoli owned, along with several cultural and community organizations doing important work across Maui.
Businesses change over time, so we periodically review this guide and encourage readers to confirm current hours, locations, and services directly with each organization before visiting.
Know a Hawaiian-owned Maui business we should include? Contact Banyan Tree Divers with the business name and website so we can consider it for a future update.
Hawaiian-Owned Maui Activities & Services
Aloha Ocean Adventures is a Hawaiian-owned surf school in Maui.
Aloha Ocean Adventures
Aloha Ocean Adventures offers surf instruction at Kalama Park in Kihei with an emphasis on Hawaiian culture and connection to the ocean. The company publicly identifies itself as Hawaiian-owned and operated, and its surf experiences include group, semi-private, and private instruction.
Akina Tours & Transportation
Akina Tours & Transportation traces its Maui transportation history to 1928 and is now led by the third generation of the Akina family. The company describes itself as Native Hawaiian family-owned and offers group transportation, custom tours, event transportation, and other island transportation services.
Kōkua Diaper provides cloth-diaper laundry and delivery service for Maui families.
Kōkua Diaper
Kōkua Diaper provides a cloth-diaper laundry and delivery service on Maui and identifies itself as Native Hawaiian and ʻohana-owned. Families interested in the service should contact the company directly to confirm its current delivery area and availability.
Hawaiian-Owned Wellness & Cultural Businesses
Hoʻomana Spa Maui
Hoʻomana Spa Maui offers Lomi Lomi massage, healing experiences, and training rooted in Hawaiian traditions. Owner Jeana Iwalani Naluai publicly identifies herself as Native Hawaiian and describes her work as a Lomi Lomi instructor and Hawaiian cultural practitioner.
Kumu Cards creates educational card decks that support ʻōlelo Hawaiʻi and Hawaiian cultural learning.
Kumu Cards
Kumu Cards creates Hawaiian-language educational materials that support ʻŌlelo Hawaiʻi and Hawaiian cultural knowledge. Its parent organization, Hawaiian Tongues Inc., identifies itself as Kanaka Maoli-owned.
Hawaiian Culture & Community Organizations on Maui
Supporting Maui also means supporting organizations that work to perpetuate Hawaiian culture, restore native ecosystems, strengthen local agriculture, and serve Native Hawaiian communities. The following organizations are not presented here as Hawaiian-owned businesses; they are included as cultural and community resources worth learning about and supporting.
Kīpahulu ʻOhana supports traditional Hawaiian agriculture and cultural stewardship in East Maui.
Kīpahulu ʻOhana
Kīpahulu ʻOhana is a grassroots Hawaiian nonprofit founded in 1995. Its work centers on cultural sustainability in East Maui through traditional agriculture, education, shoreline stewardship, and resource management from mauka to makai.
Ala Kukui is a cultural retreat and community gathering place in Hāna, Maui.
Ala Kukui
Ala Kukui is a community-based nonprofit and cultural center in Hāna. Its programs and retreat property support Hawaiian cultural practices, community programs, education, healing, and stewardship while creating opportunities for visitors to engage thoughtfully with the Hāna community.
Maui Nui Botanical Gardens in Kahului protects native Hawaiian plants and cultural heritage.
Maui Nui Botanical Gardens
Maui Nui Botanical Gardens in Kahului works to protect the native plants and cultural heritage of Maui Nui. The garden maintains native and Polynesian-introduced plant collections and works with cultural practitioners, schools, community organizations, and conservation programs.
VISIT MAUI NUI BOTANICAL GARDENS
Kahanu Garden in Hāna showcases tropical plants and Hawaiian cultural heritage.
Kahanu Garden
Kahanu Garden in Hāna is part of the National Tropical Botanical Garden and is home to Piʻilanihale Heiau. Visitors can explore Hawaiian and Pacific plant traditions through self-guided and guided experiences in a place with deep cultural significance.
Kahoʻolawe Island Reserve Commission
The Kahoʻolawe Island Reserve Commission manages the Kahoʻolawe Island Reserve, which is held in trust for a future Native Hawaiian sovereign entity. Its work includes restoration, cultural stewardship, environmental management, education, and protection of the island and surrounding waters.
Support Maui Farmers & Local Food
Buying food grown on Maui keeps more food dollars within the islands while supporting farmers, agricultural workers, and a more resilient local food system. These organizations make it easier to learn about Maui agriculture or buy from local producers.
Maui Hub connects Maui farmers and producers with local customers through its online farmers market and distribution network.
Maui Hub
Maui Hub is a nonprofit online farmers market connecting Maui residents with locally grown produce and locally made products. Customers can order online and choose from pickup or delivery options around the island.
Mahele Farm is a community teaching farm in Hāna focused on local food production and self-sustainability.
Mahele Farm
Mahele Farm in Hāna is a community farm established through a collaboration involving Kahanu Garden, Ma Ka Hāna Ka ʻIke, and Hāna School. Its mission focuses on education, food security, community participation, and preserving Hāna’s agricultural traditions.
Hawaiʻi Farmers Union United supports family farmers, regenerative agriculture, and stronger local food systems across Hawaiʻi.
Hawaiʻi Farmers Union United
Hawaiʻi Farmers Union United supports farmers and agricultural communities throughout Hawaiʻi. Maui County currently has chapters serving Lāhainā, Kahālāwai, Haleakalā, Hāna, Molokaʻi, and Lānaʻi.
VISIT HAWAIʻI FARMERS UNION UNITED
More Maui Businesses Worth Exploring
Native Intelligence in Wailuku showcases Hawaiian craftsmanship, cultural products, and locally made goods.
Native Intelligence
Native Intelligence in Wailuku is a retail and cultural resource showcasing Hawaiian craftsmanship, art, design, books, apparel, and work by practitioners throughout Hawaiʻi. Its mission emphasizes cultural preservation, community, and Hawaiian knowledge.
Nā Koa Brand is a locally owned Maui clothing company featuring original island-inspired designs.
Nā Koa Brand
Nā Koa Brand is a Maui-based apparel company that creates culturally inspired designs and prints most of its merchandise locally at its Wailuku shop. The company currently operates a store at Queen Kaʻahumanu Center.
Support Maui With Your Choices
Supporting Maui does not require finding one perfect way to spend your money. Choosing locally owned businesses, buying Maui-grown food, learning from cultural practitioners, donating to community organizations, and treating the island’s land and ocean with respect can all make a difference.
Businesses and organizations evolve, particularly as Maui continues to recover and rebuild. We will continue updating this guide as information changes.
If you operate or know of a Hawaiian-owned Maui business that should be considered for this resource, please contact us with the business name and a website or other source where its current ownership can be verified.
Visiting Maui for Scuba Diving?
Banyan Tree Divers is a small Maui scuba company offering beginner, certified, private, and PADI scuba experiences in Ka’anapali and Lāhainā. Explore our Maui scuba diving options or visit our Maui Scuba Diving Guides for more local information before your trip.